Happy Year of the Dragon! Yours truly just happens to be a dragon, so going to the parade was an imperative this year.
Finding the ‘official’ website for the parade, however, was really difficult. It showed up like 6th when I googled ‘chinese new year parade dc.’
http://www.chineseparadedc.com/index.html
I wonder if it was because of the metatags: “Chinese Parade, Lunar New Year, Washington DC, CCBA, The AD Agency.” Really? I wonder if this site was done in a hurry. It’s lovely to look at, but these metatags seem counter to common-sense searches. I would think that the majority of the non-AsianAmerican population would look first for ‘Chinese New Year’ rather than ‘Lunar New Year.’ The Post refers to it as ‘Chinese New Year,’ so…
Also, this site is obviously looking at the donor audience http://www.chineseparadedc.com/sponsorships.html (saw that the parade committee contracted with the Ad Agency to promote and grow this event). BUT I think an ‘Average Joe’ site is needed. It’s all well and good to have such narrow metatags for a donor site, to which the Ad Agency would directly refer potential sponsors. HOWEVER, it would be great to have a user-friendly site for parade attendees with more broad metatags applicable to most metro area residents.
Anyhoo, it was a great time. Here’s looking at you, kid!
